Everyone who has been into the trade of flowers has always looked around for the most practical tips for running a florist/flower shop. It’s true that any business needs a good deal of hard and smart work as well as creativity to get it established and running. Being always friendly, honest and genuine in business communications; would earn you the place that you have desired in the community. Here are some important tips to run things well.
- (i) Get a toll-free number, which will instantly increase the response from the customers who don’t belong to the town and always stay out. Also put it up on the business cards, in the advertisements as well as on your website.
- (ii) Always strive for giving superior customer service to your clients. If they expect something, give them more than they are expecting. This means adding extra touches as well as some extra flowers. Don’t think those extra as a waste, but think of it as advertising your shop and building customer relations.
- (iii) Do write something for the local publication for free. In return ask them to recognize the business that you are running, it will render you advertising for free by them. As well as being openly recognized by a local publication, it will bring you a good flow of inquiries and finally the orders. Do discuss with them on how regular you should write for them.
- (iv) Advertising on the newspapers is an old and yet the best way to let people know about you. Here the power lies in repetition and recurrence of the advertisement. Do get that designed from a professional, so it stands out and the readers notice it. It doesn’t necessarily be big, but ensure that it appears every week.
- (v) Do check your competition regularly because you have to know you own status. If the competition is good then you got to be better than them and this will inspire you.
- (vi) Do bond with your customers and concentrate on making a human bond with them. This way you would be remembered and recalled, whenever there is a need for flowers.
- (vii) Be slightly careful on offering instalment plans for large purchases. This facility will gain you more customers placing heavy orders, but you should have a plan ready to get the money back, which you rightly deserve. You may always ask for part payment first, which could be 1/3rd of the total bill when the order is placed and the remaining in two equal instalments. Here the 1/3rd should cover your cost incurred on the material that you may have spent on procuring. The remaining 2/3rd would be your profit, which can wait for a while. However, be careful while choosing your customers for this offer. A customer is only good; if he pays otherwise they are just spending “your” money.
In the business of operating a florist/flower shop, the important thing is to communicate, connect and deliver what the customers need. This will enhance the customer experience in a positive manner and also increase your revenue inflow.